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Basic marketing : a marketing strategy planning approach /

by Perreault, William D; Cannon, Joseph P; McCarthy, E. Jerome.
Material type: materialTypeLabelBookPublisher: New York, NY : McGraw-Hill Irwin, 2014Edition: 19. bs.Description: xxxix, 725 s. : ill. ; 27.5 cm.ISBN: 9781259060762.Subject(s): Pazarlama yönetimi
List(s) this item appears in: İşletme, Pazarlama ve Örgütsel Yönetim yeni kitapları
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Item type Location Collection Call number Copy number Status Date due Barcode
Kitap Kitap Book Cart Non Fiction HF 5415.13 .P47 2014 (Browse shelf) c.1 Available 43626

"This international student edition is for use outside the U.S." -- kapak.

Includes index.

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