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E-marketing /

by Strauss, Judy; Frost, Raymond.
Material type: materialTypeLabelBookPublisher: New York : Routledge, 2016Edition: 70. bs.Description: xvi, 480 s : ill. ; 24 cm.ISBN: 9780132953443.Subject(s): Internet marketing | İnternet pazarlamacılığı
Contents:
Past, present, and future -- Strategic e-marketing and performance metrics -- The e-marketing plan -- Global e-marketing 3.0 -- Ethical and legal issues -- E-marketing research -- Consumer behavior online -- Segmentation, targeting, differentiation, and positioning strategies -- Product : the online offer -- Price : the online value -- The internet for distribution -- E-marketing communication : owned media -- E-marketing communication : paid media -- E-marketing communication : earned media -- Customer relationship management.
List(s) this item appears in: İşletme, Pazarlama ve Örgütsel Yönetim yeni kitapları
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Item type Location Collection Call number Copy number Status Date due Barcode
Kitap Kitap Book Cart Non Fiction HF 5415.1265 .S774 2016 (Browse shelf) c.1 Available 43618

Includes bibliographical references and index.

Past, present, and future -- Strategic e-marketing and performance metrics -- The e-marketing plan -- Global e-marketing 3.0 -- Ethical and legal issues -- E-marketing research -- Consumer behavior online -- Segmentation, targeting, differentiation, and positioning strategies -- Product : the online offer -- Price : the online value -- The internet for distribution -- E-marketing communication : owned media -- E-marketing communication : paid media -- E-marketing communication : earned media -- Customer relationship management.

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