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E-marketing /

by Strauss, Judy; Frost, Raymond.
Material type: materialTypeLabelBookPublisher: New York : Routledge, 2016Edition: 70. bs.Description: xvi, 480 s : ill. ; 24 cm.ISBN: 9780132953443.Subject(s): Internet marketing | İnternet pazarlamacılığı
Contents:
Past, present, and future -- Strategic e-marketing and performance metrics -- The e-marketing plan -- Global e-marketing 3.0 -- Ethical and legal issues -- E-marketing research -- Consumer behavior online -- Segmentation, targeting, differentiation, and positioning strategies -- Product : the online offer -- Price : the online value -- The internet for distribution -- E-marketing communication : owned media -- E-marketing communication : paid media -- E-marketing communication : earned media -- Customer relationship management.
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Item type Location Collection Call number Copy number Status Date due Barcode
Kitap Kitap Book Cart Non Fiction HF 5415.1265 .S774 2016 (Browse shelf) c.1 Checked out 05/08/2019 43618

Includes bibliographical references and index.

Past, present, and future -- Strategic e-marketing and performance metrics -- The e-marketing plan -- Global e-marketing 3.0 -- Ethical and legal issues -- E-marketing research -- Consumer behavior online -- Segmentation, targeting, differentiation, and positioning strategies -- Product : the online offer -- Price : the online value -- The internet for distribution -- E-marketing communication : owned media -- E-marketing communication : paid media -- E-marketing communication : earned media -- Customer relationship management.

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