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Brand esSense : using sense, symbol and story to design brand identity /

by Gains, Neil.
Material type: materialTypeLabelBookPublisher: London : KoganPage, 2013Description: ix, 218 pages : illustrations ; 24 cm.ISBN: 9780749470012; .Subject(s): Branding (Marketing) | Brand name products | Logos (Symbols) | Corporate image
List(s) this item appears in: İşletme, Pazarlama ve Örgütsel Yönetim yeni kitapları
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Item type Location Collection Call number Copy number Status Date due Barcode
Kitap Kitap Book Cart Non Fiction HF 5415.1255 .G35 2013 (Browse shelf) k.1 Available 42572

Includes bibliographical references (p. 205-211) and index.

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