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Essentials of corporate communication : implementing practices for effective reputation management /

by Riel, C. B. M. van; Fombrun, Charles J.
Material type: materialTypeLabelBookPublisher: London ; New York : Routledge, 2007Description: XVI, 306 p. : ill. ; 24 cm.ISBN: 041532825X; 9780415328258; 0415328268; 9780415328265.Subject(s): Communication in management | Yönetimde iletişim | Corporate image | Kurumsal imaj | Corporations -- Public relations | Şirketler -- Halkla ilişkilerOnline resources: Table of contents only | Publisher description
List(s) this item appears in: İşletme, Pazarlama ve Örgütsel Yönetim yeni kitapları
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Item type Location Collection Call number Copy number Status Date due Barcode
Kitap Kitap Book Cart Non Fiction HD 30.3 .R54 2007 (Browse shelf) c.1 Available 43590

Includes bibliographical references and index.

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