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Consumer behavior : buying, having, and being /

by Solomon, Michael R [ author.].
Material type: materialTypeLabelBookSeries: Always learning.Publisher: Boston : Pearson, 2018Edition: Twelfth edition. Global ed.Description: xx, 623 pages: colour illustrations; 26 cm.ISBN: 1292153105 .Subject(s): Consumer behavior | Tüketici davranışı | Consumers -- Attitudes | Tüketiciler -- Davranışlar
Partial contents:
Foundations of consumer behavior - Internal influences on consumer behavior - Choosing and using products - Consumers in their social and cultural settings.
List(s) this item appears in: İşletme, Pazarlama ve Örgütsel Yönetim yeni kitapları
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Item type Location Collection Call number Copy number Status Date due Barcode
Kitap Kitap Book Cart Non Fiction HF 5415.32 .S65 2018 (Browse shelf) c.1 Available 40746

Includes index.

Includes glossary.

Global edition.

Includes bibliographical references.

Foundations of consumer behavior - Internal influences on consumer behavior - Choosing and using products - Consumers in their social and cultural settings.

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