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Consumer behavior : buying, having, and being /

by Solomon, Michael R [ author.].
Material type: materialTypeLabelBookSeries: Always learning.Publisher: Boston : Pearson, 2018Edition: Twelfth edition. Global ed.Description: xx, 623 pages: colour illustrations; 26 cm.ISBN: 1292153105 .Subject(s): Consumer behavior | Tüketici davranışı | Consumers -- Attitudes | Tüketiciler -- Davranışlar
Partial contents:
Foundations of consumer behavior - Internal influences on consumer behavior - Choosing and using products - Consumers in their social and cultural settings.
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Item type Location Collection Call number Copy number Status Date due Barcode
Kitap Kitap Book Cart Non Fiction HF 5415.32 .S65 2018 (Browse shelf) c.1 Checked out 07/03/2018 40746

Includes index.

Includes glossary.

Global edition.

Includes bibliographical references.

Foundations of consumer behavior - Internal influences on consumer behavior - Choosing and using products - Consumers in their social and cultural settings.

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