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Brand esSense : (Record no. 43995)

000 -LEADER
fixed length control field 00907cam a22003014i 4500
001 - CONTROL NUMBER
control field ocm17798511
003 - CONTROL NUMBER IDENTIFIER
control field İGÜ KOHA
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20171226120805.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130701s2014 enk b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2013026092
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749470012
Cancelled/invalid ISBN 9780749470029 (ebook)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Description conventions rda
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.1255
Item number .G35 2013
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Gains, Neil.
245 10 - TITLE STATEMENT
Title Brand esSense :
Remainder of title using sense, symbol and story to design brand identity /
Statement of responsibility, etc Neil Gains.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London :
Name of publisher, distributor, etc KoganPage,
Date of publication, distribution, etc 2013.
300 ## - PHYSICAL DESCRIPTION
Extent ix, 218 pages :
Other physical details illustrations ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 205-211) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
Topical term or geographic name as entry element Brand name products.
Topical term or geographic name as entry element Logos (Symbols)
Topical term or geographic name as entry element Corporate image.
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b18084114
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Kitap
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a .i16587121
Holdings
Price effective from Date last seen Permanent Location Not for loan Date acquired Source of classification or shelving scheme Koha item type Lost status Withdrawn status Copy number Source of acquisition Collection code Damaged status Shelving location Barcode Current Location Full call number
2017-12-262017-12-27İGÜ Sağlık Bilimleri Kütüphanesi / IGU Library of Health Sciences 2017-12-26 Kitap  k.1 SatınNon Fiction Book Cart42572İGÜ Sağlık Bilimleri Kütüphanesi / IGU Library of Health SciencesHF 5415.1255 .G35 2013

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