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Gains, Neil.

Brand esSense : using sense, symbol and story to design brand identity / Neil Gains. - London : KoganPage, 2013. - ix, 218 pages : illustrations ; 24 cm.

Includes bibliographical references (p. 205-211) and index.

9780749470012

2013026092


Branding (Marketing)
Brand name products.
Logos (Symbols)
Corporate image.

HF 5415.1255 / .G35 2013

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